Let me brag for a moment – the primary delivery system, in 2004, for the leading US Medical-Social Support Group for KT was a Blast eMail product, backed by a very static webpage. A very private webpage.
This was 2004, our family and business, had deployed an interactive web-based platform using dynamic HTML pages and conversation groups. The leap for me tp create a highly interactive forum for the KT affected community was easy. Seen, Yet Not Heard was born.
And then the Elephant crushed us.
We were compelled to join Facebook Groups, even create sister Groups to receive our website content. The world had pivoted in 4 short years away from Blast eMail Groups and Self-Driven Web-Based Groups, even those with dynamic HTML deliveries. Facebook cannibalized social media.